Brawl In Mickeys Backyard Case Study


By: Ali Mohsen Noureddine

Q1) What is the issue in this case?
A dispute going on between the world-famous theme park “Disney Land” and stakeholders who are supporting a developer’s plan to build affordable housing in a land near Disney Land that is reserved for tourism-related activities or for Disney’s expansion in an area where housing is very expensive, a plan that Disney opposed. Disney land is rejecting to act in a socially responsible way towards it stakeholders as it is not considering their interest of having affordable housing near the place in which they work.
Q2) Who are the relevant market and non-market stakeholders in this situation?
Market Stakeholders:
  1. Disney land Workers
  2. Tourists/Visitors
Non-Market Stakeholders:
  1. SunCal (Housing Developer)
  2.   Affordable housing advocates
  3. Unions representing Disney employees
  4. Other Individuals and groups concerned with reducing air pollution
  5. Chamber of Commerce
  6. City council
  7. Various businesses in resort area
  8. Some Local government   officials
Q3) What are the various stakeholders’ interests? Please indicate if each stakeholder is in favor of, or opposed to, SunCal’s proposed development.
Answer is summarized in below table:

Stakeholder | In Favor Of / Opposed to | Interest |
Disney land Workers | In Favor Of | Interested in having affordable housing in the area at which they work |
SunCal (Housing Developer) | In Favor Of | Build around 1,500 condominiums with 15% set aside for below market-rate rental apartments |
Affordable housing advocates | In Favor Of | Interested in having affordable housing in the area |
Unions representing Disney employees | In Favor Of | Interested in having affordable housing in the area at which Disney employees work |
Other Individuals and groups concerned with reducing air pollution | In Favor...

Show More

Brawl in Mickeys Backyard Essay

1140 WordsApr 7th, 20145 Pages

A Brawl in Mickey’s Backyard

1. What is the focal organization in this case, and what is the main issue it faces?

The focal organization in this case is SunCal. SunCal is a real estate broker that would like to develop condominiums on landing near Disneyland.

2. Who are the relevant market and nonmarket stakeholders in this situation?

Disneyland Employees – Market Stakeholder
Disneyland Visitor/Patrons – Market Stakeholder
SunCal Developer – Nonmarket
Affordable Housing Advocates – Nonmarket
Disney Employee’s Union – Nonmarket
Individuals and Groups favoring reduction of long commutes and air pollution – Nonmarket
Chamber of Commerce – Nonmarket
City Council – Nonmarket
Other resort area businesses – Nonmarket…show more content…

However, local villagers became aware of contamination and depletion of the water supply. This caused the performance-expectation gap which has caused Coca Cola fighting to maintain its reputation.

2. If you applied the strategic radar screens model to this case, which of the eight environments would be the most significant, and why?

Appling the strategic radar screens model, Geophysical would be first. Coca Cola should take into consideration their use of a natural resource and the effects that it plays on the locals surrounding the plant. Next Social Environment should be a concern; the company should have done a thorough research on the surroundings of their proposed plant and the economic situation of the area for possible problems. With the lack of water, coca cola’s role in the technological environment would be something else to consider. If the executives, with their extensive research, knew of the water situation, they could implement ways of saving water. This leads to the customer environment and ensuring knowledge of the demographics and an understanding of their social values.

3. Apply the issue management life cycle process model to this case. Which stages of the process can you identify in this case?

All of the life cycle processes can be identified. Coca Cola was able to: identify the issue of impacting the environment of the local community, analyze the issue after it was brought to

Show More

0 Replies to “Brawl In Mickeys Backyard Case Study”

Lascia un Commento

L'indirizzo email non verrà pubblicato. I campi obbligatori sono contrassegnati *